Decoder with Nilay Patel cover image

Why The Atlantic signed a deal with OpenAI

Decoder with Nilay Patel

CHAPTER

Shifting Dynamics in Media and Brand Value

This chapter examines the evolving relationship between media companies, brand identity, and the impact of social media on individual creators. It highlights the strategic approaches of various outlets, including the challenges faced by the Atlantic and the innovative initiatives at the New York Times. The discussion encompasses the future of journalism amid the proliferation of free content and the integration of AI in enhancing media operations.

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