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Building a Portfolio of Trophy Hotel Assets - Mark Brugger - CEO of DiamondRock Hospitality

Masters of Moments

CHAPTER

Challenges and Opportunities in the Hospitality Industry

This chapter explores the survival strategies for obsolete hotels, including repricing, conversion, and acquisition by opportunity funds. It discusses investment opportunities in new hotel brands and the complexities of acquiring lifestyle hotels in remote resort environments. The importance of leveraging partnerships with celebrity chefs, selecting appropriate managers, and using real-time data for decision-making in managing hotel portfolios is also emphasized.

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