Intro

Jim Crowell is one of the guys in our industry I trust the most. His experience in the finance industry combined with his tenure within fitness has made him a very popular choice for brands to turn to when they need advice.

He's been on the podcast before as the CEO of OPEX Fitness, where he grew their license model to 80+ and again when he started The SageHouse with his co-founder (Jason Crowe), as they made strategic investments and advisement into various fitness companies.

Now they have launched their own brick & mortar brand (Proof3) utilizing proprietary technology to bring the concept of longevity into the world of group fitness.