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At The Table with Patrick Lencioni
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Don't Make the Perfect, the Enemy of the Good
Bo: What do you think people want to be able to hear about themselves? Bo: I think my answer would be nouns, not verbs. They want to hear who you are, what embodies you and what they appreciate about who you are. But even if it has to be something that is not as sincere of like, "Here's who I know who you are," he says.
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