Innovative Referral Strategies for Email Lists

We've talked a lot about emails on the podcast lately. And for the 406th episode of The Copywriter Club Podcast, I interviewed ConvertKit's Creator Growth Manager, Morgan Kitzmiller about newsletters, referral tools, and how to use email service providers like ConvertKit in ways you might not have thought of before. There's a lot of good stuff in this episode. Click the play button below, or scroll down for a full transcript.   Stuff to check out: ConvertKit The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: We’ve talked a lot about email on the podcast over the last ten or fifteen episodes. How to write them. How to make sure the emails you write end up in your reader’s inbox. How to add personality and sell with emails. In today’s episode, we’re going deeper into how to work with an email service provider to do more with your emails. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, I talked with Morgan Kitzmiller. Morgan is the Creator Growth  Manager at ConvertKit. And she’s the owner of her own business, Root and Rise. Morgan works with creators to help them grow their audiences and their businesses. We talked about how to use automations and other tools to make email a bigger part of what copywriters do. And we talked in depth about what’s going on with newsletters… which tools like substack, beehiiv and convertkit are making so easy to start and run as a business. We covered a lot of ground in this interview, so make sure you stick around for all of it. Before we hear what Morgan had to share… You’ve heard me talk about The Copywriter Underground often on the podcast. Along with the monthly coaching, weekly copy critiques, the community and courses you get as a member, each month we bring in a special guest to go in-depth on a business or copywriting topic. This August 14, copywriter Francis Nayan who was a recent guest on the podcast will join us in The Underground to share the ins and outs of what we’re calling the one-email-a-day business. He’s going to break down his business model and show you how to sell digital products with a daily email. It can be a great way to diversify your income and if you want to work with fewer clients, what Francis will be sharing could be pivital to creating a business that supports you and your lifestyle. To join us for this workshop. Go to thecopywriterclub.com/tcu and sign up.  And with that, let’s go to our interview with Morgan Kitzmiller. Okay, Morgan, welcome to The Copywriter Club. We like to start with your story. So tell us, how did you become the creator growth manager at ConvertKit? And I suppose it's probably connected to this business that you built for yourself, Root & Rise, as well. Morgan Kitzmiller: So actually, kind of the other way around, I built Root & Rise as a result of being involved and working with ConvertKit for a long time. Starting off at the beginning, this takes us back eight years ago. I had graduated college and was looking for new opportunities. I was an art major. I did not want to go into the art world and was just learning about different jobs or things that were out there. And I stumbled upon ConvertKit. Learn that they were hiring and really growing up the team in many ways at that point in time that was like 2016 was when Nathan our CEO hired a ton of new people like I believe the team went from. maybe four people, four or five people at the beginning of that year to closer to 20-ish by the end of that year. So there was a ton of growth in the company that year. And when I learned about ConvertKit at the time, the tagline was email marketing for bloggers. And that was a world that I had definitely consumed a lot of content in, not a world that I was directly a part of myself. I did not consider myself a blogger, did consider myself a creative being an art major.