Dialectics Deep Dive (pt. 3b): Marshall McLuhan & the Medium-as-Message
Rev Left Radio
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The Medium as the Message
McLuhan is celebrated for coining the expression, the medium as the message. But he developed this notion out of the work of heraldiness and other people over a long period of time. He sees these effects like compounding each other and creating greater and greater separation. That's what he brought to the public largely in the 1960s.
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