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6min chapter
Rethinking your Market with Everette Taylor (CMO of Artsy)
Marketing Against The Grain
The Impact of Artsy on the Art Industry
David Blaine: I want to get straight into this conversation because we have a heck of a lot to cover. Artsy is a marketplace where you connect people who are interested in collecting art with galleries and artists, he says. "I feel like for the first time in my career, I'm doing my life's work because of the impact that it's having on an industry that I'm very much passionate about" David Blaine: How do you reduce the barrier of entry to something that might seem either too technical, too complicated or such a high barrier of entry?
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