13min chapter

Lenny's Podcast: Product | Growth | Career cover image

Inside Etsy’s product, growth, and marketplace evolution | Tim Holley (VP of Product)

Lenny's Podcast: Product | Growth | Career

CHAPTER

The Evolution of Etsy's Marketplace

This chapter discusses the evolution of Etsy's marketplace and their approach to serving sellers and buyers. They talk about the importance of balancing supply and demand, involving sellers in the product development process, and addressing challenges such as structured data and gaining buyer confidence. The speakers highlight the role of data-driven decision making, the use of product messaging and recommendations, and the importance of photos and behavioral economic tactics in helping buyers make decisions.

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