Why Product Marketers Need to Develop Leadership Skills

Sally Kohn: I like story brands because it sells the leadership to do the thing you just said. For example, right now I'm working with a client who has eight departments and they have eight target audiences. They're like, yeah, we need a new website. But after they say that, they're like dot, dot, dot. And what they want is a message. She says if as a product marketer, you are sensing internally that the website is feeling a bit stale or you feel like it's just not resonating,. That might be an early indicator that maybe the story you're telling through your positioning and messaging needs updating.