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#408: How to Use the Power of Your Everyday Stories

Business of Story

00:00

How to Be a Better Storyteller

Bernadette Witchery: I feel very strongly that we need to democratize Storytelling again. She says storytelling has been co-opted almost as a marketing activity or as something only people who have skills can do. "I had to kind of take it out of the Hollywood jargon, put it into the business logical reason brain and take them through it"

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