The Revenue Marketing Report cover image

Why Your CFO Thinks of Marketing as a Cost Center

The Revenue Marketing Report

CHAPTER

Navigating Marketing Challenges and Adaptation in Model Strategies

Exploring the importance of quick adjustments in marketing strategies through a real-life example, the discussion delves into the significance of understanding baseline numbers, diagnosing problems, and making changes promptly. A humorous take on ROI in marketing is included, along with an encouragement for audience engagement.

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