5min chapter

99% Invisible cover image

He's Still Neutral

99% Invisible

CHAPTER

Playing With Your Environment

In San Francisco, a group called the Gorilla Grapters are turning ornamental trees into fruit-bearing trees. The idea is that anybody can walk up and just kind of say, oh, there's an apple on this tree. And it's subtle. It's a subtle intervention; probably nobody would be the wiser until suddenly there was fruit all along the block. These are all examples. Dan and his Buddha included of people kind of thinking outside the box.

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