414 - The Reality (& Economics) of Direct-To-Consumer Agriculture | Damian Mason
The Business of Agriculture Podcast
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Navigating Direct-to-Consumer Agriculture
This chapter explores the intricacies of direct-to-consumer agriculture, addressing the challenges farmers encounter when sidestepping traditional distribution. It highlights the importance of customer relationships and strategic planning in managing supply and demand while also discussing the balance between consumer expectations and operational realities. Through personal anecdotes, the chapter emphasizes the need for fair pricing and sustainability in the agricultural business.
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Transcript
