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#380 - Paul Hedrick - Founder @ Tecovas - How Tecovas Became A Western Wear Empire

The Fort

CHAPTER

Navigating Retail Challenges in a Pandemic

This chapter explores the retail industry's struggles during March 2020 as the pandemic began, highlighting the fears and uncertainties faced while launching a new store. It details the pivotal decisions made to pivot strategy and focus on resilience, leading to unexpected growth despite the turmoil.

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