Interview: Owain Service, former MD of the UK Behavioural Insights Team, on how to apply psychology in the public sector
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Power of Experimental Approaches
This chapter highlights the critical role of experimental methodologies in evaluating new policies and marketing strategies, stressing the ethical considerations of testing versus untested initiatives. Through historical examples and behavioral science insights, it explores how informed testing can enhance decision-making and consumer understanding.
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Transcript
