'Meat alternatives will be better than meat', according to Planted Co-founder Lukas Böni
My Wildest Prediction
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Navigating the Plant-Based Market
This chapter explores the marketing strategies for plant-based meat alternatives, focusing on consumer motivations like health and animal welfare. It also examines the challenges of changing perceptions and regulatory hurdles in different European markets. The discussion highlights the potential for innovation in food engineering and the need for equitable competition with traditional meat producers.
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