286 - What the Fear of a Recession Means for B2B Go-To-Market Teams | Demand Gen Live S2 x79
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How to Score Marketing Success Against First Touch Attribution?
First touch attribution is just like the worst because i think that it incentivizes direct response, like direct response activities. You did absolutely nothing, but you'r gong to take credit for every deal that closes. So it's not about marketing source with an attribute, with some level of an attribution model. I think that whele we should be looking at as business professionals and marketers is, what is the source that's capturing the demand?
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