How to Succeed as a Content Logistics Consultant

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The content strategy is kind of like this assembly line where you have a framework. And then Adam and I will meet once a week and we'll talk through, yeah, well, basically what's in scoping. That helps the scoping and then we'll move something over to like planned, right? So it's like planned. But really just thinking about it is content logistics, right? Like thinking about it asKind of like thisassembly line where you Have a framework and a sort of a strategy behind like what gets moved over and then just being open to change.

When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact?

Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders.

Daniel and Camille get straight into talking about treating content as a product, pulling content ideas from your community, and the lessons Camille has learned that go beyond marketing.

Plus you’ll hear Camille’s hot take on why you need to leave your ego at the door when it comes to effective content marketing.

Follow Camille:

LinkedIn: www.linkedin.com/in/camillehansentrent/

Twitter: https://twitter.com/camilletrent

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com