Inside the wild, complex, obscure and incredibly important world of media buying
The Fold
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Contrasting Media Regulations: NZ vs. Australia
This chapter explores the differing media regulatory landscapes of New Zealand and Australia since the 1980s, highlighting Australia's proactive approach to competition and public health in the digital arena, especially regarding social media's effects on youth. It examines the implications of these regulatory disparities for brand safety, advertising accountability, and the challenges faced by traditional media institutions amid the rise of unregulated tech giants. The chapter further reflects on the precarious future of journalism in the face of declining public trust and inadequate governmental oversight.
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