
S2 E1: Black Friday Strategies, Testing Direct Mail, and a New Landing Page Tool to Change the Game
Down To Chat
Is There Demand for Subscriptions?
I think it is important to kind of like when you are giving the offer to subscription, don't give a zillion options. I would probably test on a mascara to start and then kind of like use that as a testing ground. We haven't gotten any demand, like maybe once or twice that people have asked, like, do you offer it but nothing, nothing really. There are definitely beauty brands that offer subscriptions. Anyone that loves a product that can save money on it, that's like the biggest reason why you'd subscribe.
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