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Human use of plants beyond the limits of history.

BBC Inside Science

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Is Green Labelling Going to Catch On?

We already have the traffic lights system for healthy foods, and people still are confused about that. We know that labelling has an influence on people's purchasing behaviour. What it might have a much bigger influence on is the industry behavior. Because we know that manufactures and industries don't like big red labels so uchly. And what it can provoke is for industry to improve their products to make them even more healthy or have a lower environmental footprint. Have you spoken to any retailers about this idea yet? We have started to speak to some retailers, and they certainly are interested in going in this direction. They know that if the government's going to have any chance of succeeding on its ambitious climate

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