FINITE: B2B Marketing Podcast for Tech, Software & SaaS cover image

#87 - B2B marketing across regions with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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The Challenges of Coordinating Across International Teams

Alex is the CEO of a German digital marketing agency. He says he has to coordinate with teams in asia, pacific and north america. The biggest challenge for him is coordinating time between his base in germany and other parts of the world. Language barrier also an issue that can be overcome if you have local validators on hand.

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