In this episode of "Do This, Not That", host Jay Schwedelson interviews Alex Lieberman, co-founder of Morning Brew and founder of StoryArb. They discuss strategies for creating engaging email newsletters, building a personal brand online, the role of AI in copywriting, and Lieberman's approach to content creation.
Best Moments:
(01:06) Alex Lieberman on building a content subscription business
(02:12) Improving email newsletters: insights from an email expert
(04:17) The value of email newsletters for B2B SaaS
(06:09) Making email newsletters engaging for non-product companies
(07:51) The importance of investing in quality content for business growth
(11:19) Copywriting as a Service for companies and marketers
(14:03) Building a personal brand from scratch
(17:33) Creating compelling content for credibility and networking
(20:14) Creating a content strategy for Linda Boff at GE
(23:12) Creating personalized content for niche audiences
(25:05) Discussion on trashy TV shows and reality TV
(26:47) Building successful companies through content marketing
Guest Bio:
Alex Lieberman - Co-founder and Executive Chairman of Morning Brew, a media company delivering business news via email and more. Also founded StoryArb, a subscription copywriting service. Host of the Founders Journal podcast.
Morning Brew - Popular email newsletter delivering business news in a conversational style. Reached millions of subscribers before being acquired in 2021.
Check out StoryArb - A subscription copywriting service matching founders with writers to create social media content, website copy, newsletters and more:
https://www.storyarb.com/
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