If your LinkedIn feed looks like a museum of giant n8n screenshots and “comment to get the guide” posts…good. That means the playbook works—when you do it right. Paolo breaks down the exact framework his agency uses to turn LinkedIn into a repeatable inbound lead engine for B2B—especially SaaS, agencies, and info businesses.
What You’ll Learn
- Lead magnet mechanics that still crush: how to pick the right asset (templates vs. guides), formats that perform (Notion docs, Miro boards, short scroll videos), and the “perceived value + curiosity + scarcity” combo.
- Hooks that make people click “See more”: trigger desire, fear, or curiosity in the first 3 lines.
- Pattern interrupts that boost reach: why oversized workflows, zoom-ins, and 10-second sped-up videos spike hover time and help the algo.
- Profile-as-landing-page: how to structure your headline, Featured section, and CTAs to funnel traffic without tanking post reach.
- Nurture after the comment: DM prompts that qualify intent, when to drop case studies, and how to avoid low-intent “free audit” traps.
- Where this shines: B2B SaaS, agencies, consultants/coaches—audiences that are active on LinkedIn and buy from content.
Paolo’s Playbook (Step-by-Step)
- Pick the problem (one ICP pain your offer solves).
- Choose the asset format based on buyer type:
- Done-for-you buyers → plug-and-play templates.
- Education/info buyers → guides/videos.
- Design the preview media to signal value and create curiosity:
- Notion table of contents screenshot, massive Miro flow, or a 10-sec scroll video.
- Write the post like this:
- 3-line hook (desire/fear/curiosity).
- Promise + what’s inside.
- CTA to comment (optionally “repost for priority”).
- Light scarcity (e.g., 48-hour window).
- Delivery & DMs:
- Send the asset, ask an easy reply (“Are you posting on LinkedIn yet?”).
- Qualify with 1–2 follow-ups, then make a clear offer with outcomes + timeline (+ guarantee if you have one).
- Nurture cadence (next 2–3 days):
- Day 1: Case study (story format: before → intervention → after; CTA to book).
- Day 2: Technical value post (lower engagement is fine; it nurtures).
- Add strongest case studies to Featured on your profile.
- Links without nuking reach:
- Push to profile/Featured or drop links in comments; edit the post later to add the link after it’s cooked.
Tactical Nuggets
- Comments > Likes (weightier signal + more hover time).
- Avoid bot pods; if you coordinate engagement, keep it real accounts and relationships.
- For SaaS without a free trial, push to a free setup/usage guide that inherently requires the product.
- Use storytelling in case studies; people remember transformations, not dashboards.
- If you’re running volume lead magnets, expect lower engagement on deep-dive posts—that’s normal and still effective.
Tools & Formats Mentioned
- Notion (TOC screenshot as lead magnet preview)
- Miro (big workflow screenshots)
- n8n (automation diagrams that stop the scroll)
- Short scroll videos (10–15s, autoplay pattern interrupt)
- AI voice agent (optional MOFU experiment to educate and qualify at scale before handing off to a human)
Who This Works Best For
- B2B SaaS (often top performer)
- Agencies
- Consultants/Coaches
- Any ICP that’s active on LinkedIn and buys based on content/authority
Sponsor
Talent Fiber — Hire world-class global talent (engineers with 7+ years’ experience, U.S. time zones, excellent English) at ~⅓ U.S. cost. They’re an outsourced HR partner, handling compliance, payroll, and employee happiness—with a free replacement if it doesn’t work out. Learn more: talentfiber.com
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