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Starting a Coffee Machine Company and Challenges in the Hardware Space
They discuss the inspiration behind starting a coffee machine company and the challenges of creating a direct-to-consumer physical product. They talk about the passion, competency, and opportunity required to start a journey in the hardware space.
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Today’s show:
Jason kicks off the show with an update on the late-stage VC market (1:44). Then, Terra Kaffe’s Sahand Dilmaghani joins to discuss Terra Kaffe’s super-automatic machines (19:35), scaling the B2C business (29:59), and much more!
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Timestamps:
(0:00) Jason kicks off the show!
(1:44) Late-stage VC market update
(10:41) Uizard - Get 25% off Uizard Pro for an entire year at http://uizard.io/twist
(11:49) Sahand Dilmaghani on his decision to start Terra Kaffe
(19:35) Advantages of the Terra Kaffe machines compared to pod machines
(24:29) What is takes for a super-automatic machine to make great coffee
(29:05) Northwest Registered Agent - Get a 60% discount on your next LLC at - https://www.northwestregisteredagent.com/twist
(29:59) Scaling where the product is viable, offices, schools, multifamily homes
(35:27) Nuts.com - Get a free gift with purchase and free shipping on orders of $29 or more at http://www.Nuts.com/twist
(36:30) The progress in sales and experience with direct to consumer
(50:32) Founder Fridays kicks off today! - Go to https://Thisweekinstartups.com/meetups to learn more
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Mentioned on the show:
https://www.ft.com/content/18430e05-33c0-4f48-8c87-fae74ff29bbf
https://www.ft.com/content/eb2e085a-ef5a-4e91-8634-747e2a602fbe
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Follow Sahand:
X: https://twitter.com/terrakaffe
LinkedIn: https://www.linkedin.com/in/sahand-dilmaghani/
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Follow Jason:
X: https://twitter.com/jason
Instagram: https://www.instagram.com/jason
LinkedIn: https://www.linkedin.com/in/jasoncalacanis
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Thank you to our partners:
(10:41) Uizard - Get 25% off Uizard Pro for an entire year at http://uizard.io/twist
(29:05) Northwest Registered Agent - Get a 60% discount on your next LLC at - https://www.northwestregisteredagent.com/twist
(35:27) Nuts.com - Get a free gift with purchase and free shipping on orders of $29 or more at http://www.Nuts.com/twist
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Check out the Launch Accelerator: https://launchaccelerator.co
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Check out Founder University: https://www.founder.university
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Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp
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Great 2023 interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland
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Check out Jason’s suite of newsletters: https://substack.com/@calacanis
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Follow TWiST:
Substack: https://twistartups.substack.com
Twitter: https://twitter.com/TWiStartups
YouTube: https://www.youtube.com/thisweekin
Instagram: https://www.instagram.com/thisweekinstartups
TikTok: https://www.tiktok.com/@thisweekinstartups
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Subscribe to the Founder University Podcast: https://www.founder.university/podcast
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Listen to the best highlights from the podcasts you love and dive into the full episode