302 - Dark Social Greatest Hits
GTM Live
00:00
Introduction
Dark social is defined as word of mouth channels that don't create intent data and don't contract by tions off. It could include social networks, content platforms, third party events and meet ups. Listening to a podcast is not like a referrable, not word of mouth, but it deftinitely falls into dark social. The actual scale of this is the most impactful thing I'm talking about here.
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