Skittles. An Effie Best-of-the-Best Winner
On Strategy Showcase
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Intro
This chapter kicks off the podcast series by exploring Skittles’ award-winning campaign 'Apologize the Rainbow', which tackled fan frustrations over a flavor change. It showcases how the brand cleverly turned negative sentiments into a vibrant marketing opportunity, reinforcing its reputation for playful and disruptive advertising.
Transcript
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