
How Brands Are Embracing Web3
Web3 Business Podcast
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The Future of NFTs and Web 3
I see a big departure from this idea of Web 3 in a silo. I think we'll see a shift from these kind of siloed programs into integrated marketing efforts that leverage Web 3 and interlink core brand priorities with what Web 3 can do. So there's a lot of discussion on loyalty right now. We're talking about Reddit. They have a tremendously successful program leveraging their new character and they call it Reddit collectible avatars.
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