I was reading in a dream with tim kyok i was thinking about you know we always have these conversations with the apple community. How hard is to get them off message like they're all you know media trained and the people who do talk to the public usually have some practice doing it so you're not going to get them to say something off the cover. I feel like that's the wrong message and it's really hard not to have that message go through because if you're an apple executive and you exchange pleasantries with a person who's wearing a shirt with a picture of your product on it you're going to come away thinking. A fan of our products but the actual messages are

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