The Evolution of Video on Demand and AI Advertising

Exploring the changing landscape of video on demand and AI advertising, the chapter focuses on the rise of connected TV platforms like Amazon and Roku. It discusses the shift towards channels with extensive ad-supported content, the emergence of fast channels with nostalgic shows, and the challenges of attracting viewers to ad-supported content. The conversation delves into the competition between subscription-based and ad-supported platforms, the importance of personalized recommendations, and the evolving nature of media consumption with AI technology.