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228: Practical Storytelling That Isn’t Awkward, with David Hutchens

Coaching for Leaders

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How to Use Storytelling in Sales

Hutchins: "You don't have to be afraid of that data. It's some of the most important data in your transactions and in your offerings" He says a lot of leaders let themselves off the hook by not engaging people's emotions when they tell stories. The applications are so rich and so diverse, he adds.

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