9min chapter

The Game with Alex Hormozi cover image

Cashflow, Unit Economics, and Bootstrapping $550M ButcherBox with Mike Salguero | Ep 838

The Game with Alex Hormozi

CHAPTER

Innovative Marketing for Customer Retention

This chapter explores unique marketing strategies that enhance customer retention, focusing on subscription deals such as 'bacon for life.' The conversation emphasizes the effective use of influencer marketing and social media to build brand awareness and attract new customers while maintaining profitability. It also highlights the evolution of marketing tactics and the importance of continuous value delivery to keep customers engaged.

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