Mediaocean CEO Bill Wise - building the operating system for advertising
"World of DaaS"
Navigating Advertising Technology Challenges
This chapter explores the complexities of transaction consolidation and financial management in the advertising sector, highlighting the balance between system of record and engagement. It discusses the intricate dynamics of the advertising supply chain, the importance of transparency, and the challenges of integrating technology acquisitions. Additionally, the chapter reflects on strategic decision-making around branding and organizational structure amid evolving market pressures.
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