18min chapter

The Peel with Turner Novak cover image

How Nextdoor Grew to 100M Neighbors + Why Founding CEO Nirav Tolia Returned Six Years Later

The Peel with Turner Novak

CHAPTER

Building Community on Nextdoor

This chapter explores Nextdoor's journey toward fostering community cohesion, referencing Robert Putnam's 'Bowling Alone' to illustrate the decline of local social activities. It emphasizes the importance of privacy, trust, and genuine user engagement in developing the platform, contrasting traditional growth strategies with a focus on deepening community ties. The speakers also reflect on their experiences with 'Shark Tank,' discussing the entrepreneurial spirit and insights gained from pitching to industry leaders.

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