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#52 The 2022 Year-in-Review With Dr. Howard Dover, Director of the Center for Professional Sales and Sales Coaching at Naveen Jindal School

Winning the Challenger Sale

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Do You See the Rise of the SDRs?

In the next five years, how do you envision the roles of SDRs and sellers looking differently or do you see a change to come on the horizon? So I jokingly say, I hope we see the death of the SDRs. We see it today. It doesn't make any sense. It isn't paying off. But let's move back for a second to the individual contributor. What we're doing works enough. That's why the market dominance is an interesting challenge. When you enter the space as a leader in a market dominant strategy, you're going to cause the other people to suffer because they are doing what they know how to do. And it's just enough

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