5min chapter

Winning the Challenger Sale cover image

#52 The 2022 Year-in-Review With Dr. Howard Dover, Director of the Center for Professional Sales and Sales Coaching at Naveen Jindal School

Winning the Challenger Sale

CHAPTER

Do You See the Rise of the SDRs?

In the next five years, how do you envision the roles of SDRs and sellers looking differently or do you see a change to come on the horizon? So I jokingly say, I hope we see the death of the SDRs. We see it today. It doesn't make any sense. It isn't paying off. But let's move back for a second to the individual contributor. What we're doing works enough. That's why the market dominance is an interesting challenge. When you enter the space as a leader in a market dominant strategy, you're going to cause the other people to suffer because they are doing what they know how to do. And it's just enough

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