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The Product/Marketing Connection by Instacart VP of Brand & Marketing

The Product Podcast

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Product Marketing, Multiple Kinds, Connective Tissue

product and marketing are operating in a disconnected fashion. Product marketing is that connective tissue to say, who are we building for? How do we make people aware of that? And how do we take that message and put it into the biggest, loudest messages via the marketing channels? i think that's the real value of product marketing.

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