How to Brain-Ross Your Friends and Family

So freud's popular psychoanalysis was harnessed for a new field called behaviorism, which was to replace old forms of social order such as religion and family tradition. By the 19 thirties, the maze rat experiments were superpopular. And behaviorism was the macrocosm of the rat mase. So they thought that if they could understand everything about how rats work and how to control them, they could apply to populations. Then in 19 39, the rockefeller foundation gave the yale institute 12 million dollars today to conduct the most expensive social project ever undertaken by science. They had this entire compound with all these rat mazes - but there was a social experiment about the