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IKEA—Ingvar Kamprad’s startup from 1943

Talks with Petri

CHAPTER

IKEA and the Soul Room

In the 50s and 60s IKEA's founder was doing everything by himself. He wanted to make people feel more comfortable than he realized that you need so fast. The soul room came about basically well there was actually also some factory he poured. And then later on came to children because that was the important part of the IKEA customer base.

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