Engagement with Debut of a Band and the Impact of K-Pop Model

Bloomberg’s Lucas Shaw and Sohee Kim join this episode to talk about Bang Si-Hyuk, South Korea’s enormously successful music mogul. The billionaire has built a K-pop empire with bands like BTS and New Jeans, and he’s now looking to expand on that model with a new, global act based in the US.

Read more: The K-Pop Mogul Behind BTS Is Building the Next BTS

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