The Balance of Authenticity and Automation in Marketing

In this episode, Jamie and Jaeden discuss the impact of bots on social media, exploring how they contribute to a sense of inauthenticity. They delve into various strategies for leveraging AI in business while emphasizing the importance of authenticity in marketing. The discussion highlights the need for real human engagement and the value of genuine content over AI-generated material. They also share insights on how to navigate the current landscape of social media and marketing, advocating for a balance between utilizing technology and maintaining authenticity.

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Chapters

00:00 The Impact of Bots on Social Media

01:23 Exploring AI in Business Strategies

04:47 Authenticity vs. AI in Marketing

09:12 Realness in Content Creation

11:10 Case Study: Viral Marketing on LinkedIn