Social Media Campaigns With Global Influencers - Tips for Brands

If there is not a contractual relationship, the brand should not be liable because it does not have any control. As far as I know there's not an obligation to monitor what the users can do in the internet regarding the brand. So directly, they shouldn't be liable. But he started being the word that Karen use was perfect, starting negligent and taking advantage of that post. And they start to win consumers, possibly the liability door could open. If the company starts making an association with this information in this event, it may be liable. This will entail this entire liability because it's making a commercial use.