160 – The Attention Economy
excellence, actually
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AdWords Is a Search Company, Not an Advertising Company
Google was the first major player to set up a market where agencies could bid as your screen is loading on the ability to show you an ad. This is happening in real time anytime you load up a website that has any sort of advertisement on it, which is to say just about all websites. 99.99% of podcasts that have over 5,000 listeners are advertisements supported.
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