RV E7 - LEAKED: How To Improve Planning Accuracy and GTM Team Alignment Using Pipeline Sources | Refine Labs Invite-Only Event
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Why You Shouldn't Make an Ebook Campaign
The ebook campaign was originally designed when people went to an office and use the desktop computer and and red PDFs on it. Now a majority of traffic on LinkedIn is on mobile almost 99% or more on Facebook and Instagram is on mobile. So instead of making an ebook, I could have easily taken these slides converted it to an ebook and then drove a bunch of people into an ebook. Instead, take these slides presented an event, release it as a podcast clip up the videos released them on LinkedIn ungated and get way more value. We still get all the data to optimize we just don't track it in such a such a tactical way like HubSpot trained you to a long time
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