Family & Friends
The Arthur Brooks Show
00:00
The Backfire Effect: How to Correct a Misconception
The backfire effect is when we try to correct a misconception about some fact, and that correction doesn't work. It's an interaction between people's sense of who they are and what they believe to be true. Corrections for the most part, overall work, people change their minds along the lines you'd expect. For some people, for a sub-sample of people, sometimes they are ineffective.
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