How to Niche Down on a Fortune 500 Company

The problem that most people have when they're trying to pick something to pigeonhole themselves as or something to niche down on is that they're looking for one. So you could go after a niche like that if they have a pain and you have a remedy, sell it to them. It's not again, not rocket science. You should probably pick someone inside of the company because they're huge. That would be that would be more reasonable. But if you're just kind of looking for a big opportunity, that's too hard. I say go after help people who you already understand, because you've been in their shoes or you're very close with people who are in their shoes.