Join us as Ben Acott uncovers intriguing tactics that make Feastables stand out in the crowded direct-to-consumer landscape.
In our conversation, Ben expounded on the synergistic relationship between Feastables and the ultra-popular Mr. Beast, highlighting how leveraging the latter’s extensive distribution network offers a unique advantage. This strategic alignment not only turbocharges product reach but also taps into an existing, engaged audience ripe for conversion.
The way Ben's ventures harness such audience networks is a testament to the power of influencer marketing and shows the value of cultivating smart partnerships in building strong brands.
Episode brought to you by More Staffing
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!
On this episode of DTC Pod, we cover:
1. Branding with Mr. Beast
2. Creator Partnerships in Brand Marketing
3. Testing Talent and Products for Market Fit
4. Scaling New and Existing DTC Brands
5. Brand-Creator Collaborations
6. Celebrity Partnerships
7. Reinventing Boring Product Categories
8. Building Brand Loyalty through Content
Timestamps
04:05 Working with one of the most popular content creators in the world, Mr. Beast
06:48 Lessons from building the brand MANSCAPED
12:41 Analyzing product success, tracking metrics, and predicting customer acquisition cost (CAC)
15:16 From launching Feastables to reformulation and rebranding
22:53 How to make partnerships with content creators work
24:41 Reinforcing confidence, shaping perception, and packaging success
27:14 Factors that go into negotiation and compensation structures
33:20 Choosing the right branding partner, validating partnerships through testing
36:20 Producing content, testing, and promoting products online
38:31 Making boring products cool through content marketing
Show notes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.
Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here.
Projects the DTC Pod team is working on:
DTCetc - all our favorite brands on the internet
Olivea - the extra virgin olive oil & hydroxytyrosol supplement
Castmagic - AI Workspace for Content
Follow us for content, clips, giveaways, & updates!
DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
-----
Ben Acott - Chief Executive Officer at Magnetic Labs
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic
