The Game of Finding Clients Is a Loss Loss Game

George: There are somewhere between one and a thousand touch points away from becoming my customer it's just a matter of what. I recorded two specific podcasts about this here's the links to both of them yeah if you go through them and have any questions just shoot my team an email, he says. He explains how Dean Jackson used his famous nine word email to get sales and deals. George on finding clients: When you're in the game of finding clients you're in a lose lose game but when you're creating clients you're guaranteed to win.