#81: Mastering Sales Efficiency with Innovative Tech Solutions
Winning the Challenger Sale
How to Teach, Tailor and Take Control
The Challenger motto is teach, tailor and take control. If your customer is talking to you about a problem in their industry or something that's going on internally within their company, you want to be able to teach them something new. You can't just magically come up with these insights if you haven't taken the time. And as a buyer, Andy, like can you remember the last time that a sales rep taught you something where you left that call and you slacked your executive team?
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