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Why Are Drinkers More Excited About Cocktail Riffs Than Bartenders?

VinePair Podcast

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The Importance of Owning Cocktail Bars

There's only so many cocktail bars that can ever be taken seriously by their peers and win awards. I think a lot of people try to get too cutesy with it, like this is our sort of our take on a man hat," he says. A Manhattan remains an excellent cocktail; you don't have to riff on it at all to make a great drink. "If you're not constantly creating new drinks, you're not a real bar," the bartender adds.

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