What Was Stone and What Did You Do?

i run a marketing agency for f o my day job, and one of the tings we flagged is that their header structures on all their articles were way off. So i i'm just fascinated by the story. When did you come across this, like, what was stone and what did you do as a resulv? I were som of the first steps you took to implement some of these strategies on your side. And slowly it worked enough.